2020 Communication Insights Survey

What would best describe your attitude toward attending a public gathering (restaurant, theater, sporting events, educational workshop) within the next three months? *

Unchanged from “pre-pandemic”

Likely to attend with appropriate caution

Would only attend with highest level of caution

Not likely to attend

What would be your most preferred way of staying informed today? *

Reading written articles and reports

Watching an informative on-demand video

Tuning in for a live webinar presentation

Speaking to an expert on the phone

Speaking to an expert on a videoconference

What type of financial advice is most important to you in times of uncertainty? *

Factual and informative only

Strong leadership & comfort

Uplifting & optimistic

Solution-oriented in protecting your financial well-being

What is the most important trait you look for in a local brand or organization? *

Trustworthiness

Personalized customer experience

Social and community footprint

Industry knowledge

Solution to a specific problem you currently have

What is your most preferred mediums to stay informed during the pandemic? *